The Social Graph Is Neither

Maciej Ceglowski:

Imagine the U.S. Census as conducted by direct marketers — that’s the social graph.

Social networks exist to sell you crap. The icky feeling you get when your friend starts to talk to you about Amway, or when you spot someone passing out business cards at a birthday party, is the entire driving force behind a site like Facebook.

★ Tuesday, 8 November 2011