Fadell looked at an industry that was badly in need of innovation.
Not just in the technology under the covers, but in terms of
usability and design. “Thermostats looked like PCs from the 90s:
square, beige, nothing innovative, and very expensive,” he said.
So when he was contemplating home heating and cooling, he wasn’t
inventing something new so much as rethinking and improving an
established product — much like he did with the iPod in 2001.
Here’s how he consumerized an otherwise boring, staid product.