Tough Questions, Indeed

A “the sky is falling in Cupertino” piece by Nicholas Carlson at Business Insider:

One reason Jobs was so good at selling was that his product demonstrations were, for the most part, grand reveals of closely held secrets. Apple secrecy has made for great theater. Great theater makes for an excellent brand.

Our source close to Apple employees says that with Jobs gone, some of them are starting to loosen up about what they’re working on.

“Everybody has kind of dropped their guard,” he says.

OK, what have they “loosened up about”? Do tell.


Tuesday, 15 November 2011