New Netflix ‘Tablet’ Experience

Netflix:

Today we’re excited to let you know that we’ve launched a fully redesigned experience for our free app on all Android tablets including the Kindle Fire and NOOK Tablet. […]

This experience will be ready for the iPad in the coming weeks, so stay tuned. We listened to you, revamped our design, and hope you’ll enjoy it.

“(iPad Coming Soon)” is a phrase you don’t see often. Anyway, the current Netflix iPad UI really is pretty lame. Interesting spot they’re in — Apple has its own tablet, Amazon now has its own tablet, but Netflix instead relies solely on apps they’re creating for use on its competitors’ tablets. Apple and Amazon both offer end-to-end solutions, Netflix doesn’t, and I don’t think ever could.

★ Tuesday, 15 November 2011