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The Rise of Digital Omnivores

Interesting usage data from ComScore. Check out the graph showing which devices are used at which hours of the day — “tablets” skew heavily toward morning coffee and after-dinner usage. And by “tablets” they mean the iPad:

Although tablets have yet to be widely adopted, they already contribute nearly 2 percent of all U.S. Web browsing traffic, driven almost exclusively by the iPad, which currently accounts for more than 97 percent of all tablet traffic. More notably, iPads have also begun to account for a higher share of Internet traffic than iPhones (46.8 percent vs. 42.6 percent of all iOS device traffic), despite accounting for only half of the number of iPhones in use.

Thursday, 17 November 2011