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The Bifurcation of Reading on the Web

Rian van der Merwe:

I’m worried that the wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning — just enough time to capture those almighty eyeballs.

As advertising clickthrough rates continue to drop, the ads become more desperate and invasive, and readers are starting to notice and do something about it.

Thursday, 24 November 2011