I’m worried that the wells of attention are being drilled to
depletion by linkbait headlines, ad-infested pages, “jumps”
and random pagination, and content that is engineered to be
“consumed” in 1 minute or less of quick scanning — just
enough time to capture those almighty eyeballs.
As advertising clickthrough rates continue to drop, the ads become
more desperate and invasive, and readers are starting to notice
and do something about it.