So Context is telling us that Apple sold more tablets in western
Europe in September. Well, why not say so?
Perhaps because there’s a feeling that telling the same story —
“Apple still dominates tablet market” — is a bit boring for them
to put out on press releases. But this also leads to the faintly
misleading releases that don’t actually reflect how the market
actually is. Which, at the moment (as has been said before) is
much more like the iPod market, where Apple dominated for years
with a market share above 60%, than the smartphone market, where
Apple is one among many players, with no single vendor
dominating. (Android dominates at present, but no single vendor
has more than 20%).
I’d say these press releases are more than “faintly” misleading.