Justice Department Approves Google’s AdMeld Acquisition

Jia Lynn Yang, reporting for The Washington Post:

The Justice Department on Friday gave the green light to Google’s $400 million acquisition of AdMeld, a major display advertising company.

The agency said the deal can proceed without any conditions, because a detailed analysis by antitrust lawyers found there are enough competitors that offer services similar to AdMeld, a company that helps online publishers sell their ads.

That’s a relief. I was getting nervous that Google was running out of ways to sell advertising.

Friday, 2 December 2011