Strategy Analytics issued a report on the “connected TV market”, predicting 4 million Apple TV sales for 2012. What caught my eye was this:
This report also found that Apple TV users are spending more money
on movies and TV shows: 30 percent of Apple TV owners rented
movies or TV shows, compared to 20 percent of users of other
devices. “Apple is leading this nascent market, which it still
considers a ‘hobby’.” says Jia Wu, Senior Analyst at the Connected
Home Devices (CHD) service.
Only 30 percent? That seems crazy to me. 70 percent of Apple TV owners don’t rent any movies or TV shows? Update: I’m not disputing it. I’m just surprised. And lots of DF readers on Twitter are telling me they use Apple TV just for AirPlay and Netflix streaming.
★ Monday, 12 December 2011