How Do People Use Apple TV?

Strategy Analytics issued a report on the “connected TV market”, predicting 4 million Apple TV sales for 2012. What caught my eye was this:

This report also found that Apple TV users are spending more money on movies and TV shows: 30 percent of Apple TV owners rented movies or TV shows, compared to 20 percent of users of other devices. “Apple is leading this nascent market, which it still considers a ‘hobby’.” says Jia Wu, Senior Analyst at the Connected Home Devices (CHD) service.

Only 30 percent? That seems crazy to me. 70 percent of Apple TV owners don’t rent any movies or TV shows? Update: I’m not disputing it. I’m just surprised. And lots of DF readers on Twitter are telling me they use Apple TV just for AirPlay and Netflix streaming.

★ Monday, 12 December 2011