Nielsen: ‘U.S. Kids Looking Forward to “iHoliday” 2011’


Consistent with U.S. kids’ 2010 wish lists, the Apple iPad is the most desired consumer electronic among kids ages 6-12 for holiday 2011. In fact, the iPad increases its stronghold, with nearly half (44%) of kids expressing interest in the product, up from 31 percent in 2010. Two other popular Apple devices — iPod Touch (30%) and iPhone (27%) — round out kids’ top three, with computers and other tablet brands each appealing to a quarter of younger consumers.

Seems to me Apple is doing pretty well in the youth market.

Tuesday, 13 December 2011