Samsung Exec Says Apple Made Galaxy Tab a ‘Household Name’

Asher Moses, interviewing Samsung’s Australian chief for The Sydney Morning Herald:

But when asked whether the court action — which Apple launched after claiming Samsung “slavishly copied” its iPad — was the best marketing Samsung could hope for, McGee was under no illusions about the boost Apple’s case, and the subsequent media coverage, provided.

“At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would’ve been based on the investment that we would’ve put into it from a marketing perspective,” he said.

I think he’s right. The overwhelming majority of the media coverage I’ve seen for the Galaxy Tab is related to Apple’s various lawsuits. I’ve still never seen a single person using one in the wild, so I don’t think it’s helping Samsung sell tablets, but I don’t think there can be any argument that it’s raised overall awareness that the Galaxy Tabs even exist.

Wednesday, 14 December 2011