Google’s Chrome Page No Longer Ranks for ‘Browser’ After Sponsored Post Penalty

Danny Sullivan:

To me, the bigger issue in this has always been the garbage content that was produced by the campaign, “thin” material that Google has fought to keep out of its own search results. I’m still trying to understand how Google failed to understand that the marketing companies it engaged with would produce this.

Given how much detail Google professes to put into its marketing, as I covered yesterday, it still remains amazing that the company found itself involved with this type of campaign.

Kudos to Google for applying the search results penalty. But what a weird story.

Wednesday, 4 January 2012