To me, the bigger issue in this has always been the garbage
content that was produced by the campaign, “thin” material
that Google has fought to keep out of its own search results.
I’m still trying to understand how Google failed to understand
that the marketing companies it engaged with would produce this.
Given how much detail Google professes to put into its marketing,
as I covered yesterday, it still remains amazing that the
company found itself involved with this type of campaign.
Kudos to Google for applying the search results penalty. But what a weird story.