Personal-computer makers are counting on ultrabooks to challenge
the MacBook Air, Apple’s best-selling laptop, which is less than
an inch thick. Still, Hewlett-Packard isn’t trying to compete on
price: The new Spectre is $100 more than a MacBook Air with a
13.3-inch screen. Hewlett-Packard is emphasizing the laptop’s
premium features and design, a bid to reach the “savvy
fashionista” market, said Page Murray, a vice president of
marketing at the company.
“There’s always someone who wants to win the race to the bottom,”
Murray said. “It usually ends with a splat.”
So, for the record, we now live in a world where HP criticizes Apple’s laptop pricing for leading a “race to the bottom”.