Real-Life Examples of How Google’s “Search Plus” Pushes Google Plus Over Relevance

Great explanation by Danny Sullivan:

The new Google “Search Plus Your World” feature — which I’m now simply calling “Search Plus” — has just gone live for me. Huge debate erupted yesterday over whether it somehow favors Google+. I can see now that it clearly does, even more than I thought. Here’s a closer look at the changes, including how they turn Google+ into an essential social network for any search marketer.

★ Wednesday, 11 January 2012