Steve Ballmer Reboots

Nice profile of Steve Ballmer by Ashlee Vance for BusinessWeek:

At present, Microsoft has 14 retail stores and plans to open up to 75 more over the next three years, usually placing them as close as possible to Apple outlets. “Well, the traffic is going to be there, and we’ve got to beat them anyway,” Ballmer says with a shrug.

Not a bad attitude. This attitude exemplifies the best of Ballmer: he’s not afraid to try.

★ Friday, 13 January 2012