Heating Up

Todd Haselton, BGR:

While the iPad’s lead in the tablet market is obvious, it’s becoming more clear there’s strong competition for market share below it. The Amazon Kindle Fire represented an average of 2.4 ad impressions on Chitikas network for every 100 iPad impressions, but RIM’s BlackBerry PlayBook wasn’t far behind; it viewed an average of 1.8 ad impressions for every 100 iPad impressions on Chitika’s mobile ad network. That’s followed closely by the Samsung Galaxy with 1.6 ad impressions and the Motorola XOOM with 1.55 add impressions.

Impressions per hundred iPad impressions? What a great metric for the “non-iPad tablet” category.

DF reader Andrew Wood re-did BGR’s graph to include the iPad. Hot competition indeed.

Update: Here’s another graph that includes the iPad, by Greg Scown.

★ Wednesday, 18 January 2012