13
Ron Johnson’s ‘Think Different’ Moment

Ken Seggall:

Ron’s big day starts out with a two-page ad in major papers (above). This is his Think different moment, where he puts forth the philosophy that will guide JCPenney under his leadership.

The details will be revealed during a series of presentations today in New York. But from firsthand experience, I can testify that when Ron talks about what makes a great shopping experience, you start believing.

Wednesday, 25 January 2012