Apple chief Tim Cook, making his first high-profile hire since
taking the helm of the world’s largest technology company, lured
the well-regarded industry executive to fill a critical post once
held by Ron Johnson, another outsider who left Target Corp to join
Apple in 2000. […]
Browett, Dixons’ CEO since 2007, was previously chief executive of
Tesco Plc’s successful online shopping site. He will oversee
Apple’s retail strategy and the expansion of its stores around the
world, from the current total of around 300.
You don’t see many executives trading up from CEO of one company to senior vice president of another. That Browett is from Europe is a pretty good signal that international expansion is a top priority for Apple retail.