5
It’s Been a Long 15 Years

If you want a visceral sense of just how far Apple has come since the NeXT acquisition and Steve Jobs’s return, you’ll do no better than watching this video from Macworld Expo 1997. Then-CEO Gil Amelio rambles on and on, woefully unprepared and unrehearsed. Then, Jobs takes the stage, unusually-dressed but with a tight presentation and an actual plan. Then Amelio returns to preside over what must be the worst and most awkward product introduction in company history.

Tuesday, 7 February 2012