Salon: 33 Percent Fewer Posts; 40 Percent Greater Traffic

Salon editor Kerry Lauerman:

We’ve also — completely against the trend — slowed down our process. We’ve tried to work longer on stories for greater impact, and publish fewer quick-takes that we know you can consume elsewhere. We’re actually publishing, on average, roughly one-third fewer posts on Salon than we were a year ago (from 848 to 572 in December; 943 to 602 in January). So: 33 percent fewer posts; 40 percent greater traffic.

Good news. But it shouldn’t be surprising that for a certain audience, quality is far more important than quantity.

Tuesday, 7 February 2012