Why Microsoft Shouldn’t Focus Only on Windows

Good piece by Paul Thurrott, arguing that “Office everywhere” might be a better strategy for Microsoft than “Windows everywhere”:

So what would an unfettered Office look like? […]

You’d also target other popular computing platforms — primarily iOS/iPad but also iOS/iPhone and Android for both smartphones and tablets. You’d make sure that Office ran as well as possible on all of these platforms, and not just a single app but as many Office apps as possible. You’d speak openly about how the computing world was changing and that for a large percentage of customers, just having an A-1 product on Windows PCs wasn’t enough.

Friday, 10 February 2012