‘Insanely Simple’

Ken Segall:

I’ve written a book.

Something tells me you won’t be surprised when I tell you it’s about Steve Jobs and Apple. But this book is different. Really.

That’s because (a) I had a unique vantage point to some pivotal events in Apple history, and (b) this book focuses on one thing alone — the core value that has driven Apple since the beginning.

I’m greatly looking forward to this.

★ Wednesday, 15 February 2012