Apple: Job Creation

New promotional page from Apple touting the jobs the company has created, including over 200,000 jobs in what they’re calling the “app economy”:

With more than 550,000 apps and more than 24 billion downloads in less than four years, the App Store has created an entirely new industry: iOS app design and development. The app revolution has added more than 210,000 iOS jobs to the U.S. economy since the introduction of iPhone in 2007. And Apple has paid more than $4 billion in royalties to developers through the App Store.


While many companies locate their technical support call centers overseas to save money, we’ve decided to keep our call centers in the U.S. The vast majority of our customer support calls are handled by U.S. employees.

What prompted this? I’m guessing it was the first piece in the New York Times’s “iEconomy” series, which focused on manufacturing jobs that have gone to Asia, and made the case that engineering and support jobs tend to follow manufacturing jobs overseas. Not so with Apple.

Update: The bit about creating jobs at Corning implicitly confirms that Apple is using Gorilla Glass in at least some of its products — presumably the iPhone, iPod Touch, and iPad.

Friday, 2 March 2012