With Microsoft-Designed Touchscreens, What Could Go Wrong?

Nick Bunkley, reporting for the NYT:

The Ford Motor Company began adding touch-screen control systems to some of its most popular models two years ago as a way to stand out from the rest of the industry and draw in new customers.

But after many buyers grew frustrated with flaws in the system, known as MyFord Touch and developed with Microsoft, Ford’s quality ratings plunged and a feature meant to increase loyalty instead damaged perceptions of the company.

Tuesday, 6 March 2012