J.D. Power and Associates:
Satisfaction levels with battery performance differ widely between
owners of 3G- and 4G-enabled smartphones. Among owners of
4G-enabled smartphones, battery performance ratings average 6.1 on
a 10-point scale — considerably lower than satisfaction among
owners of 3G smartphones (6.7). Part of this difference stems from
the fact that new 4G smartphones use substantial battery life
searching for next-generation network signals, which tend to be
scarcer than 3G signals. In addition, owners of 4G-enabled
smartphones use their device more extensively — they talk, text,
email, and surf the Web more often than do customers with 3G
smartphones or traditional handsets — which puts a significantly
higher demand on the battery.
This is why I don’t think it’s a slam-dunk that the next iPhone will support LTE. Now that the iPad does, it sure seems a lot more likely that the iPhone will too. And surely many people will be expecting it. But it’s only going to fly if Apple can figure out a way to maintain current (or better) battery life.
Speaking of Apple:
For a seventh consecutive time, Apple ranks highest among
manufacturers of smartphones in customer satisfaction. Apple
achieves a score of 839 on a 1,000-point scale and performs well
in all factors, particularly in ease of operation and features.
HTC (798) follows Apple in the smartphone rankings.
When is the last time you can remember the largest company in the world leading in customer satisfaction surveys?
★ Friday, 16 March 2012