Why This Is What Samsung Is Calling Ice Cream Sandwich

JR Raphael is upset that Samsung’s version of Ice Cream Sandwich doesn’t look like Google’s:

Here’s the thing: In baking its proprietary TouchWiz skin into the software, Samsung has watered down the Ice Cream Sandwich experience and delivered a UI that’s barely different from what you have now.

I understand the frustration if you’re a technically savvy user who owns a Galaxy S II and who wants the pure Google Android 4 experience. The problem is, the vast majority of Galaxy S II users are not technically savvy, have no idea what “Ice Cream Sandwich” is, and, most importantly, would totally freak out if they OK’d an over-the-air software update that completely changed the entire UI of their phone.

★ Sunday, 18 March 2012