Incremental Change

Glenn Fleishman:

Apple makes its money over the long term not just by introducing disruption, which would mean flash-in-the-pan products that spark and then fizzle, but by seeing disruption through into stable releases, each with significant improvements that appear to be incremental to a product’s design and capabilities.

Whole article is smart, but the above sentence perfectly captures Apple’s central strategy.

★ Monday, 2 April 2012