Charlie Kindel: ‘Google Will Abandon Android’

Charlie Kindel:

Moving forward, Google will invest heavily in the Play brand. To effectively create new brand you have to mute your usage of other brands in the same space. At the most, any further use of the term “Android” in consumer marketing and branding will be relegated to “ingredient brand” status (“Certs with Retsin!”). Google will start distancing itself from the Android brand completely.

Bold prediction, but I wouldn’t be surprised by this at all. They spent $12.5 billion buying Motorola — they’ve got to start making money from this, and the current plan isn’t working.

Tuesday, 3 April 2012