The Type of Companies That Publish Future Concept Videos

Yours truly, back in November:

The designs in these concept videos are free from real-world constraints — technical, logical, fiscal. Dealing with constraints is what real design is all about. Institutional attention on the present day — on getting innovative industry-leading products out the door and creating consumer demand for them — requires relentless company-wide focus.

★ Wednesday, 4 April 2012