Teenagers and the iPhone

Melissa Arseniuk, reporting for The Daily:

A new survey shows that 34 percent of U.S. teens have iPhones — while another 40 percent plan to buy one within the next six months. […]

But there’s a big difference between saying you’re going to buy something, and actually following through and making the purchase. The same survey last fall showed 38 percent of respondents indicated they were going to buy an iPhone by now, but new numbers show just 11 percent of them got around to doing so.

Still, his figures found teen iPhone use has doubled in the past year, from 17 to 34 percent, and Munster expects Apple will hold 40 to 45 percent of the teen smartphone market by the fall.

Tipping point. I’m curious how big a factor the free-with-contract 3GS is in this market.

Thursday, 5 April 2012