Except that they can’t split iTunes into multiple apps because
many, if not most iOS users are on Windows. iTunes is Apple’s one
and only foothold on Windows, so it needs to support everything an
iOS device owner could need to do with their device. Can you
imagine the support hurricane it would cause if Windows users
suddenly needed to download, install, and use 3-4 different apps
to sync and manage their media on their iPhone? It’s completely
out of the question.
Just tossing an idea out there, but what if Apple broke iTunes apart into several smaller apps on Mountain Lion (iOS-style), and kept the monolithic iTunes for legacy users on older versions of Mac OS X (Lion, Snow Leopard, Leopard) and Windows?