Aspect Ratios and 4-Inch iPhones

Dan Provost on two different paths Apple could take to an iPhone with a 4-inch diagonal screen. Keep the 3:2 aspect ratio and make the device a little wider, or, switch to a longer-screen aspect ratio (say, 9:5, which is very close to 16:9) and keep the phone width the same. Where he goes wrong, I think, is with the mockup that assumes the longer-screen idea would necessarily increase the height of the device itself. I doubt Apple wants to make the device itself bigger in any dimension. The existing iPhone has a significant amount of non-display surface area — plenty of room for a 4-inch display.

Monday, 16 April 2012