‘Design Is a Job’

Running a design service is hard. Most fail, be they agencies or individual freelancers. They fail to consistently satisfy clients, and they fail to function financially. (Trust me, I know.)

When someone actually gets one off the ground and finds a way to keep it up in the air, they know that they’ve got something rare and valuable, and so they keep their strategies and practices secret. What makes this new book by my friend Mike Monteiro unique is that it plainly and honestly describes how a successful design shop actually works. I’d have killed for this book when I was doing freelance design.

★ Tuesday, 17 April 2012