ComScore: Amazon Kindle Fire Accounts for 54 Percent of U.S. Android Tablets


Amazon’s Kindle Fire now makes up the absolute majority of the Android tablet platform in the US, comScore found in a fresh study. The e-reader and tablet crossover represented 54.4 percent of all Android tablets sold in the country. At second place, the entire Samsung Galaxy Tab lineup comprised just 15.4 percent of Android slates.

No other manufacturer got above 10 percent, with Google’s reference tablet, the Motorola Xoom, stopping at seven percent.

No word from ComScore, though, on what the Fire’s share of the overall tablet market is. Clearly, though, Amazon is Apple’s top competitor. Makes me wonder how long it would take for a Kindle phone to become the number two phone in the U.S. Also makes me wonder what the Android tablet market looks like outside the U.S., where the Kindle Fire has no distribution.

Sidenote: ComScore’s report also contained an interesting bit on tablet screen sizes:

Analysis of page view consumption by screen size found a strong positive association between screen size and content consumption. Specifically, 10-inch tablets have a 39-percent higher consumption rate than 7-inch tablets and a 58-percent higher rate than 5-inch tablets.

Friday, 27 April 2012