The Brooklyn Nets

There’s something a little off about the typography, I agree, but I think Armin Vit is too harsh on the identity design for newly-moved-to-Brooklyn Nets. (And I think Paul Lukas at Uni Watch misses the mark completely.) The Nets’ previous identity exemplifies everything that’s wrong with modern sports logo design — every trendy effect you can find, glommed all together. This new design is simple, sturdy, and timeless. It makes it look like the Nets have always been in Brooklyn, and that they always will be.

★ Wednesday, 2 May 2012