Welcome to Zynga; I Hope You Like Shoving Shit at Your Users

Kunur Patel, reporting for Ad Age:

Now, with a direct-sales force that’s been on the ground for a whole eight weeks, Draw Something is inserting advertisers’ paid terms into the game for players to literally draw brands.

Here’s how the game works: Pick a word from a list of three, then create a drawing so a Facebook friend can guess that word and you can win points. For the ad product, imagine inserting words like “Doritos” or “Coca-Cola” in among “golfer,” “bikini” or “fireworks.”

Draw your own ads, how fun!

★ Thursday, 3 May 2012