The comic strip is more well-read and well-known than ever, but it
makes far less money than it used to. This seems to me an anomaly
— as the comic is enjoyed (hopefully) by more people, it should
generate more, not less, revenue.
This anomaly is one of the defining features of the digital world,
and it’s up to me to figure out how to make it work. That led me
to this idea:
I’m selling subscriptions to the appropriately cheesily-named
INNER HIVE. It’s not a charitable support-me program, because I
don’t think that will work by itself in this context. I wanted to
make it a real transaction where the buyer gets something of real,
greater value than the money spent. Plus I didn’t want to get
involved in the logistical nightmare of distributing tote bags.
$9.99 every six months to support one of my all-time favorite comics. Boom, done.