Apple ‘Forced’ to Respond to Ultrabooks?

Erica Ogg:

Today, you can buy an “ultrabook” that’s thicker than an inch, is heavier than 4 pounds, has a 14-inch screen, a traditional spinning hard drive, and decent battery life. They’re also priced between $700 and $900, or slightly below the $999 entry level 11.6-inch MacBook Air. In other words — nothing has changed. PC makers have been making laptops for years that could beat Apple on specs and often price and still Apple has done its own thing and continued to rake in profits.

Exactamundo. Apple is about as fearful of ultrabooks as they were of netbooks.

★ Monday, 7 May 2012