What struck me when I saw the zero price for The Hunger Games is
that I simply don’t know what Amazon is up to with the lending
library. This is not a novel sensation: I am frequently flummoxed
by Amazon, the most inscrutable of all the companies I cover
regularly. Amazon is the one major tech firm whose operations,
investments, and short- and long-term goals are completely hidden
from the reporters and analysts who try to watch its every move.