In other words, there is a lot of headroom remaining. It’s a growth market.
By most measures, it has been the year of the App once again,
driven mostly by the rise of Android and iOS users who have more
than doubled in a year and account for 88 percent of those who
have downloaded an app in the past 30 days. In just a year, the
average number of apps per smartphone has jumped 28 percent, from
32 apps to 41. Not only is the 2012 smartphone owner downloading
more apps, they are increasingly spending more time using them vs.
using the mobile web — about 10 percent more than last year.
Hence the agitation of web-centric companies like Facebook and Google.