Why Dan Ackerman Thinks a Retina Display on a MacBook Could Be a Bad Idea

Speaking of Apple and retina displays, Dan Ackerman:

For example, today I could easily tell someone shopping for a laptop that a good sweet spot to look for in a premium 13-inch laptop is a screen resolution of 1600 × 900 pixels. In the future, would I have to suggest 1600 × 900 if a laptop is from one list of PC makers with one type of DPI technology, and a second set of recommended resolutions for brands that use different DPI settings? Good luck fitting all that on the shelf tag at a brick-and-mortar retailer.

I can’t tell if this is a joke, parodying the antiquated specs-driven process of buying a Wintel PC, or if Ackerman really has zero clue about how Apple works, and why people buy Apple products.

Here’s how Apple will sell retina display MacBooks: by telling us and showing us that they’re jaw-droppingly beautiful. That’s it.

Tuesday, 22 May 2012