Epic 8,000-plus-word piece on Windows 8 by Michael Mace. At this length it’s more like a short book than a long article, but it’s packed with thoughtful criticism and praise.
I’ve spent the last several weeks asking myself why Microsoft
chose to remove some Windows 7 features and exaggerate the
prospects for Windows 8. There are many possible explanations. It
could just be arrogance — they believe they can force customers
to do what they want. It could be an excess of designer zeal —
designers always think people will fall in love with their
creations once they try them.
But it could also be insecurity. To me, it feels like Microsoft is
in a quiet panic. When Apple says the era of the PC has ended, I
think Microsoft may believe it even more than Apple does.
Smartphones eat away at messaging, tablets compete for browsing
and game-playing, and who knows what will come next. In the new
device markets, Microsoft is an also-ran. I think Microsoft feels
it must find a way to leverage its waning strength in PCs to make
itself relevant in mobile.
Mace’s central premise is that the tech world is underestimating just how big a change Windows 8 is going to be, and how big a bet that is for Microsoft as a company.
His 13-minute video review is worth watching, too.
★ Thursday, 31 May 2012