iAd Gaining Traction?

David Smith:

I certainly hope iAd stays around. After a very bumpy start it has stabilized into a very solid platform that serves its intended goal of providing a native mechanism for making money in free apps. In fact, the performance of iAd has grown so solid over the past 6 months or so that I recently dropped all other advertising platforms from Audiobooks (previously I’ve integrated with MobClix, Admob, and Adsense).

(Via Marco Arment.)

★ Friday, 1 June 2012