Pris

Speaking of cool brand-new iPhone apps with very short names, Pris is a clever take on a camera app by developer Rob Rhyne. Most interesting to me is the way it handles aspect ratios, both for stills and video clips:

Turn Pris on its side and indulge in panoramas shot in cinematic widescreen. It’s perfect for that short film you’re always thinking about. When held upright, Pris shoots photos ready for Instagram and its square video mode evokes memories of the golden age of film.

$1.99. Follow my advice today and you’ll be out a grand total of three bucks and you’ll have two great new apps.

(Readers with good memories may recall Rhyne’s name from Briefs, his ingenious but ultimately ill-fated interactive prototype tool for the iPhone.)

★ Friday, 8 June 2012