Goliath Wants David’s Market

Justin Watt:

Enterprise employees can be inspiring, but that depends on said enterprise that they work for. A place that fosters creativity, thinking outside the box, and new ideas leads to happy workers who are open to change if it means making their day to day routine more enjoyable. Let’s just say that having 30,000+ workers doesn’t make for an accommodating work environment for new ideas and embracing change. Integrating iOS and thinking of mobile development in parallel with desktop software development for this many users isn’t an easy or quick task and for that reason the Surface may succeed very well in the enterprise. It’s more of the same. Buried underneath that beautiful Metro interface is Windows. Pure Windows able to run that software developed in 1992, not needing Citrix remote desktop apps, and not needing 100’s of new apps bought to open Office documents that don’t format or display properly on iOS.

Makes a lot of sense. He’s arguing that Surface is about cutting off the iPad’s still-small but quickly-growing slice of the enterprise market, not a full-on assault of the iPad in the consumer market.

★ Tuesday, 19 June 2012