Microsoft Anchor Sinks Ford in J.D. Power Quality Survey

Cheryl Jensen, writing for the NYT Wheels weblog:

The J.D. Power & Associates Initial Quality Study released on Wednesday shows that automakers continue to make gains in vehicle quality, but the black art of telematics design poses a growing liability, especially for Ford.

Problems with its MyFord and MyLincoln Touch infotainment systems continued to bedevil the company, with other automakers hurt to a lesser degree. Ford dropped from fifth place in 2010 to 23rd in 2011, largely on complaints from owners who found the telematics to be unintuitive and complex. This year, Ford fell to 27th.

The name “Microsoft” appears nowhere in Jensen’s article, but should.

★ Wednesday, 20 June 2012