Flipboard in Content Deal With New York Times

Interesting deal:

The New York Times said on Monday that it would make its articles available through Flipboard, a popular app for browsing news and social media on phones and tablets. It will be the first time that the newspaper has allowed subscribers to get full access to its Web content through a third party.

I’ve been thinking about it recently, and it seems to me I’ve been using the New York Times iOS app less frequently since it moved into Newsstand. I’ve pretty much got everything I want on my first iPad home screen; I’d rather have the Times app there than inside the Newsstand folder. For me, Newsstand is a place where apps go to be forgotten.

I might be more likely to read The Times in Flipboard than in the NY Times app not because it’s a better reading experience but simply because I’ll see the Flipboard icon right there on my home screen when I’m looking for something to read.

★ Monday, 25 June 2012