Fragmentation and Segmentation

Benedict Evans on Apple’s segmentation-by-device of new features in iOS:

How do you segment without fragmenting? Apple achieved this pretty easily with the iPod by varying the storage, but that wouldn’t be meaningful for the iPhone. The cheap one has to run the apps, but people still have to have a reason to buy the expensive one.

What you can do is vary the Apple supplied features, without varying the hardware and API platform that your third-party developers are targeting.

Nailed it.

★ Tuesday, 26 June 2012