Understanding Twitter

Dan Frommer:

The biggest factor driving Twitter today is that it wants to remain an independent company. There were previous opportunities to become part of Google or Facebook or whatever, but now Twitter wants to remain its own property. To become a strong, independent company, Twitter must build a large, profitable business, sooner than later — or the dream is over. It’s possible, but it will require change, which makes people uncomfortable.

★ Thursday, 5 July 2012