Apple TV Outsells Xbox 360 in Latest Quarter, Still a ‘Hobby’

Todd Bishop:

Apple sold 1.3 million Apple TV devices during the June quarter, an increase of 170 percent over the same quarter a year ago.

That still qualifies as a “hobby,” according to Apple CEO Tim Cook, who disclosed the number in response to an analyst’s question on the company’s earnings conference call. But here’s an interesting data point: Microsoft sold 1.1 million Xbox 360s worldwide during the same time period.

To the Xbox 360’s credit, it’s nearing the end of its life. But the bottom line is that the battle for the living room is just beginning.

★ Tuesday, 24 July 2012